How GEO is driving hotel discoverability By Romal (RJ) Jayswal For decades, the hospitality industry has operated under a predictable digital playbook: Search Engine Optimization (SEO). Location, brand, and price were the key ingredients of guest discovery. Hotels fought for the top spot on Google, obsessing over keywords like “Best Hotel in Austin” and competing for … [Read more...] about From Keywords to Conversations
Marketing
Missing Out on Metasearch
7 mistakes independent hotels should avoid in 2026 By Lindley Cotton Hotel metasearch advertising is no longer optional. It’s one of the most direct ways for hotels to compete with OTAs, reclaim demand, and protect margins – when it’s done right. But in 2026, metasearch is more competitive, more automated, and less forgiving of sloppy setups than ever. Some hotels … [Read more...] about Missing Out on Metasearch
10 Marketing Mistakes to Avoid
In a crowded landscape, independent hoteliers must often rely on creativity, authenticity, and strong storytelling to set their hotels apart. But even the most strategic and inventive hoteliers fall into marketing traps that waste time, money, and opportunity. Avoiding these pitfalls can strengthen an independent hotel’s brand, increase guest loyalty, and make marketing dollars … [Read more...] about 10 Marketing Mistakes to Avoid
The Declarations of Independents
Building and communicating a brand beyond the visual By A.D. Thompson Coca-Cola ties itself to nostalgia, simplicity, happiness. Apple, meanwhile, remains something of a status symbol, its cutting-edge rep still inspires loyalty that has fans lining up on new product release day. Patagonia lives and breathes sustainability, appealing to the environmentally minded. … [Read more...] about The Declarations of Independents
The Business of Belonging
Building guest loyalty through inclusive marketing By Amy King A recent Expedia study found that 70 percent of underserved travelers are more likely to plan trips when they see themselves portrayed in travel promotions. But only 15 percent of underserved travelers feel that they are authentically represented. When these travelers feel seen, they are more likely to … [Read more...] about The Business of Belonging