5 ways to maximize technology value in a soft market By Sunny Kurani For select-service hotel owners, 2025 was a reminder that when margins are thin, every decision must deliver a big impact. On the national scale, U.S. hotel occupancy has softened since 2024, with October 2025 recording the eighth consecutive month of year-over-year declines in occupancy and revenue … [Read more...] about When Every Dollar Counts
Finance & Revenue
Destination: Profitability
AAHOA's Member Benefits help hoteliers chart the course to long-term success By Cathleen Draper Hotel ownership has always demanded resilience, vision, and adaptability. Today’s operating environment only raises the stakes as rising costs, evolving guest expectations, uncertainty, and technological change leave owners navigating more with less. In the modern … [Read more...] about Destination: Profitability
So Long, Siloed Systems
AAHOA’s partnership with Mews equips members with a unified property management system By Cathleen Draper Hotel owners have long relied on fragmented legacy systems, and the hospitality industry as a whole lags behind others in adopting modern technology. Disconnected and outdated technology forces hoteliers into a system of stagnation – eroding profit, weakening rate … [Read more...] about So Long, Siloed Systems
The Big Picture
Total revenue management in an era of margin compression By Dan Rama The hospitality industry faces a fundamental economic challenge: Labor costs continue rising while room revenue growth struggles to keep pace. For hoteliers navigating this squeeze, the traditional focus on RevPAR alone is no longer sufficient. A growing number of properties are embracing Total Revenue … [Read more...] about The Big Picture
Small Brands, Smart Revenue
Independent revenue strategies in a changing marketplace By Aaryan Patel and Jin Laxmidas Independent hoteliers have always relied on creativity and resilience to compete against national brands. Today, revenue generation requires not only operational efficiency, but also strategic partnerships, direct booking optimization, loyalty innovation, and an understanding of the … [Read more...] about Small Brands, Smart Revenue