Meet the winner of the AAHOACON26 Tech Pitch Competition By Cathleen Draper In a rapidly evolving landscape, staying ahead requires vigilance and foresight. Luckily for hotel owners, there are plenty of companies forging ahead with products and applications that promise to boost profitability, simplify operations, enhance staff engagement, and revolutionize guest … [Read more...] about Next-Gen Tech Checks In
Technology
Own the Guest, Not the Asset
Agentic AI is reshaping how travelers find and book hotels By Cathleen Draper Artificial intelligence is no longer just a buzzword in hospitality – it’s actively running operations, fielding guest inquiries, and filling hotel rooms. At the center of this transformation is a new class of AI: Agentic. Agentic AI plans, takes action, and completes tasks without constant … [Read more...] about Own the Guest, Not the Asset
The New Hotel Loyalty Playbook
How hotel loyalty programs are evolving to meet new guest wants and drive direct bookings By Cathleen Draper Hotel loyalty programs have long operated on a simple promise: Stay often, earn points, get a free night. But that model is rapidly evolving to something more nuanced – and more competitive, and guests are latching on. According to CBRE, loyalty program membership … [Read more...] about The New Hotel Loyalty Playbook
Efficiency Proficiency
Today’s smart tech, via the Internet of Things, is taking savings to the next level By A.D. Thompson The guest-facing side of the Internet of Things (IoT) is sexy. Lights that dim on command. Keyless entry. Asking Alexa to arrange for room service. Your guests love it. But, for hoteliers, sexy is toilets that don’t leak. Operational costs, just like everything … [Read more...] about Efficiency Proficiency
From Keywords to Conversations
How GEO is driving hotel discoverability By Romal (RJ) Jayswal For decades, the hospitality industry has operated under a predictable digital playbook: Search Engine Optimization (SEO). Location, brand, and price were the key ingredients of guest discovery. Hotels fought for the top spot on Google, obsessing over keywords like “Best Hotel in Austin” and competing for … [Read more...] about From Keywords to Conversations