Social media, not search, is now the springboard to travel discovery By A.D. Thompson Hotel research used to be highly active, said Cassady Quintana, but in 2026, as cross-generational guests scroll their social media feeds, the process has evolved considerably. “They’re saving things – destinations, hotels, restaurants – months before they book a trip,” she said. … [Read more...] about Flipping the Script
Technology
The AI Advantage
Turning guest insights into smart marketing By Amy King Artificial intelligence is rapidly reshaping marketing in the hotel industry. While much of the attention has focused on AI’s ability to generate emails, social posts, and promotional copy in seconds, the technology’s greatest value comes before the first word is written. Effective hotel marketers are using AI to … [Read more...] about The AI Advantage
Next-Gen Tech Checks In
Meet the winner of the AAHOACON26 Tech Pitch Competition By Cathleen Draper In a rapidly evolving landscape, staying ahead requires vigilance and foresight. Luckily for hotel owners, there are plenty of companies forging ahead with products and applications that promise to boost profitability, simplify operations, enhance staff engagement, and revolutionize guest … [Read more...] about Next-Gen Tech Checks In
Own the Guest, Not the Asset
Agentic AI is reshaping how travelers find and book hotels By Cathleen Draper Artificial intelligence is no longer just a buzzword in hospitality – it’s actively running operations, fielding guest inquiries, and filling hotel rooms. At the center of this transformation is a new class of AI: Agentic. Agentic AI plans, takes action, and completes tasks without constant … [Read more...] about Own the Guest, Not the Asset
The New Hotel Loyalty Playbook
How hotel loyalty programs are evolving to meet new guest wants and drive direct bookings By Cathleen Draper Hotel loyalty programs have long operated on a simple promise: Stay often, earn points, get a free night. But that model is rapidly evolving to something more nuanced – and more competitive, and guests are latching on. According to CBRE, loyalty program membership … [Read more...] about The New Hotel Loyalty Playbook