5 ways to maximize technology value in a soft market By Sunny Kurani For select-service hotel owners, 2025 was a reminder that when margins are thin, every decision must deliver a big impact. On the national scale, U.S. hotel occupancy has softened since 2024, with October 2025 recording the eighth consecutive month of year-over-year declines in occupancy and revenue … [Read more...] about When Every Dollar Counts
Technology
Humanizing Hospitality
Choosing a technology partner with heart yields happy returns By Scott Schaedle As the 2026 trade show season begins, hotel leaders are evaluating technology in an environment shaped by ongoing labor constraints, rising guest expectations, and an intensified focus on operational efficiency. While innovation continues to accelerate across the hospitality technology … [Read more...] about Humanizing Hospitality
So Long, Siloed Systems
AAHOA’s partnership with Mews equips members with a unified property management system By Cathleen Draper Hotel owners have long relied on fragmented legacy systems, and the hospitality industry as a whole lags behind others in adopting modern technology. Disconnected and outdated technology forces hoteliers into a system of stagnation – eroding profit, weakening rate … [Read more...] about So Long, Siloed Systems
Hidden Costs
Siloed systems slow hotels down – and alignment matters more than ever By Sulagna Goswami Today, technology sits at the center of hotel operations. Reservations, revenue management, housekeeping, maintenance, accounting, and almost every department depend on digital tools to get the job done. But for many hotels, those tools don’t actually work together. They are … [Read more...] about Hidden Costs
The ROI of AI
Hotel owners, developers gaining competitive edge with AI tools By Rachna Bafna It’s become evident that the promise of artificial intelligence optimization is no longer a “nice to have” but increasingly a competitive advantage that certain operators are using to automate client relations, optimize their operations, and save money on maintenance, CapEx, and … [Read more...] about The ROI of AI