Social media, not search, is now the springboard to travel discovery By A.D. Thompson Hotel research used to be highly active, said Cassady Quintana, but in 2026, as cross-generational guests scroll their social media feeds, the process has evolved considerably. “They’re saving things – destinations, hotels, restaurants – months before they book a trip,” she said. … [Read more...] about Flipping the Script
Sales & Marketing
The AI Advantage
Turning guest insights into smart marketing By Amy King Artificial intelligence is rapidly reshaping marketing in the hotel industry. While much of the attention has focused on AI’s ability to generate emails, social posts, and promotional copy in seconds, the technology’s greatest value comes before the first word is written. Effective hotel marketers are using AI to … [Read more...] about The AI Advantage
Silos Out, Synergy In
How Collaborative Sales and Marketing Strategies Are Shaping Hotel Profitability By Christine Preusler While working as a revenue manager early in his career, Calvin Tilokee encountered a property with a storied past – a converted hat factory once home to pioneering women in the 1920s. Yet the hotel’s marketing was disappointingly generic, relying on bland visuals that … [Read more...] about Silos Out, Synergy In