Solving for employee burnout in hospitality customer service By Jennifer Lee For hospitality industry employees whose job is to deliver customer service, the pressure is always on. Holidays and other peak travel times get a lot of attention, but the workload for customer-facing agents is constant all year. Burnout among these employees is a real challenge, one that … [Read more...] about When the Spark Fades
Today's Hotelier Columns
The ROI of AI
Hotel owners, developers gaining competitive edge with AI tools By Rachna Bafna It’s become evident that the promise of artificial intelligence optimization is no longer a “nice to have” but increasingly a competitive advantage that certain operators are using to automate client relations, optimize their operations, and save money on maintenance, CapEx, and … [Read more...] about The ROI of AI
Optimizing Events
Independent hotel strategies for the events economy By Aaryan Patel and Jin Laxmidas Major events – concerts, festivals, sporting tournaments, conventions, and city-wide activations – can transform a market’s demand curve overnight. For independents, the events economy represents both risk and outsized opportunity. While national brands benefit from centralized sales … [Read more...] about Optimizing Events
Missing Out on Metasearch
7 mistakes independent hotels should avoid in 2026 By Lindley Cotton Hotel metasearch advertising is no longer optional. It’s one of the most direct ways for hotels to compete with OTAs, reclaim demand, and protect margins – when it’s done right. But in 2026, metasearch is more competitive, more automated, and less forgiving of sloppy setups than ever. Some hotels … [Read more...] about Missing Out on Metasearch
10 Overlooked Ways to Cut Heating Costs in a Hotel
By Simon Soloff In the midst of winter, heating costs may have already skyrocketed for hotel owners. Hotels face the constant challenge of balancing guest comfort with operational efficiency, and heating is one of the largest energy expenses in hospitality. This is especially true in colder climates or during extended winter seasons. While many hotels have adopted common … [Read more...] about 10 Overlooked Ways to Cut Heating Costs in a Hotel