5 ways to maximize technology value in a soft market By Sunny Kurani For select-service hotel owners, 2025 was a reminder that when margins are thin, every decision must deliver a big impact. On the national scale, U.S. hotel occupancy has softened since 2024, with October 2025 recording the eighth consecutive month of year-over-year declines in occupancy and revenue … [Read more...] about When Every Dollar Counts
Today's Hotelier Columns
Humanizing Hospitality
Choosing a technology partner with heart yields happy returns By Scott Schaedle As the 2026 trade show season begins, hotel leaders are evaluating technology in an environment shaped by ongoing labor constraints, rising guest expectations, and an intensified focus on operational efficiency. While innovation continues to accelerate across the hospitality technology … [Read more...] about Humanizing Hospitality
The American Dream Come True
AAHOA Lifetime Member Viral (Victor) Patel’s journey to the BWH Hotels Board Chair By Jodi Scott AAHOA Lifetime Member Viral (Victor) Patel began his hospitality journey at age 13, when he left India for the United States. After first arriving in New Mexico, he later moved to Pennsylvania to live with his sister’s family. Decades later, that journey has led him to serve … [Read more...] about The American Dream Come True