Today's Hotelier Cover Story

Winning strategies for making the most of mega sporting events By Cathleen Draper By the time the final whistle blew on Super Bowl LX in Santa Clara, CA, one thing was certain: Mega sporting events don’t just arrive for a weekend – they reshape entire markets long before the first fan checks in. From the NBA All-Star Weekend and the MLB World Series, major sporting … [Read more...] about The Long Game