10 trends shaping the hotel industry in 2026 By Cathleen Draper Hotels are no longer just spaces to rest one’s head – they’re evolving into destinations featuring tech-forward, personalized experiences and touchpoints that meet modern guest expectations. From the rise of “bleisure” travel to eco-conscious designs and operational optimization, here’s a look at 10 trends … [Read more...] about A New Era of Hospitality
Today's Hotelier Features
Membership Has Its Privileges
AAHOA Marketplace helps members save money on essential products and services By Nick Fortuna They say it pays to shop around, but every rule of thumb has exceptions, and besides, for hardworking hoteliers, time is money. That’s why a growing number of AAHOA Members are skipping the laborious search process and signing up for the new AAHOA Marketplace, a one-stop shop for … [Read more...] about Membership Has Its Privileges
Funding Made Simple
AAHOA Lending streamlines financing for members By Amy King At AAHOACON25 in April, AAHOA proudly announced the launch of AAHOALending. com, a digital platform created to make hotel financing easier for members. Powered by Bridge, the leading hotel financing platform and a Club Blue Industry Partner that helps owners access competitive loan terms from a large network of … [Read more...] about Funding Made Simple
The Profit Imperative
AAHOA and Kalibri are reframing hotel performance By Elsbeth Russell In a hotel landscape reshaped by inflation, rising labor costs, and shifting guest acquisition models, profitability has become the industry’s new North Star. Recognizing that reality, AAHOA recently launched a brand-new partnership with Kalibri, a data analytics company known for transforming how hotels … [Read more...] about The Profit Imperative