Social media, not search, is now the springboard to travel discovery By A.D. Thompson Hotel research used to be highly active, said Cassady Quintana, but in 2026, as cross-generational guests scroll their social media feeds, the process has evolved considerably. “They’re saving things – destinations, hotels, restaurants – months before they book a trip,” she said. … [Read more...] about Flipping the Script
Today's Hotelier Features
The AI Advantage
Turning guest insights into smart marketing By Amy King Artificial intelligence is rapidly reshaping marketing in the hotel industry. While much of the attention has focused on AI’s ability to generate emails, social posts, and promotional copy in seconds, the technology’s greatest value comes before the first word is written. Effective hotel marketers are using AI to … [Read more...] about The AI Advantage
A Trip Down the Mother Road
Hospitality on Route 66, then and now By Cathleen Draper One hundred years ago, the U.S. Bureau of Public Roads created the first federal highway system in an effort to connect small, rural towns with the urban centers between them. The system included an east-west network of existing local, state, and national roads running almost diagonally from Chicago to Santa Monica, … [Read more...] about A Trip Down the Mother Road