5 Things to Know About AAHOA This October

1CELEBRATE THE FESTIVAL OF LIGHTS. Soon, AAHOA Members will join billions around the world to celebrate the Festival of Lights! This Diwali, we celebrate our shared achievements in the hospitality industry and the enduring journey toward hope and joy. AAHOA sends warm wishes for a beautiful Diwali filled with happiness and a prosperous New Year ahead.

2GATHER THIS FALL AT AN AAHOA HOC. The weather may be cooling down, but HOC season is still on fire! AAHOA Hotel Owners Conferences & Trade Shows (HOCs) bring members together for networking, industry insights, and conversations about the issues shaping hotel ownership. Click here to see if there is an upcoming HOC near you.

3THE MOST-READ ARTICLE OF 2026 SO FAR. What does a balanced distribution strategy look like in today’s hotel industry? “Striking Balance” explores how hoteliers are rethinking distribution in light of profitability, personalization, and long-term guest relationships. The article, published in the March issue of Today’s Hotelier, also examines how AI is emerging as a powerful new distribution channel. Read here.

4PROTECT YOUR PROPERTY FROM CYBER THREATS. October is Cybersecurity Awareness Month, a reminder for hoteliers to protect their properties, guests, employees, and business data from evolving cyber threats. From payment systems and guest information to Wi-Fi networks and property management systems, hotels handle sensitive information every day. Review your cybersecurity practices, strengthen employee awareness, and ensure your systems and data are protected.

5EXERCISE YOUR CIVIC DUTY. Election Day is Tuesday, November 3, and your voice matters. The 2026 midterm elections will determine who represents you at the federal, state, and local levels. Make sure you are registered, know your voting options, and are ready to cast your ballot. Read more about how to prepare to vote on page 28.