(ATLANTA, GA – October 7, 2026) – hihotels by Hospitality International brought franchisees together last week for two Regional Conferences centered on owner feedback, operational performance, and system-wide collaboration. Their input will help the company enhance several support initiatives.
Held at Topgolf locations in Edison, NJ, and Spring, TX, the Northeast and South-Central conferences followed the theme “Moving Up the Leaderboard.” The events featured interactive discussions, personalized coaching, and peer-to-peer exchanges focused on practical ways to improve revenue, guest satisfaction, and property performance across hihotels’ five economy brands.
During the “On the Fairway” session, franchisees engaged directly with hihotels leadership to discuss current programs and offer input on future brand initiatives. The company reaffirmed its commitment to listening, adapting, and working with its owners to build solutions.
“We listen closely to our franchisees because they are the people running these businesses every day,” said Chris Guimbellot, president and CEO of hihotels. “These conferences give us an opportunity to hear what is working, what isn’t, and where we can do more to help owners succeed.”
Based on discussions at the conferences, hihotels will further strengthen several key initiatives that support franchisees and elevate the performance of the entire system, including:
- Sales and operations education to help owners improve performance.
- Individualized property support focused on increasing revenue and controlling costs.
- Peer-to-peer communication through hihotels WhatsApp, where franchisees share successful strategies.
- The referral program to help expand the hihotels system.
- Ongoing collaboration between franchisees, the hihotels team, and the Franchisee Advisory Council.
Another highlight was recognizing the Legacy Circle franchisees who have been part of the hihotels family for more than 30 years. With a 97 percent retention rate and nearly 20 percent of owners in the system for three decades or more, the program underscores the brands’ long-standing loyalty and resilience.
“That level of longevity is something we’re extremely proud of,” Guimbellot said. “Our goal is to build relationships that work for both the hotel owner and hihotels for the long term.”
About hihotels by Hospitality International
hihotels by Hospitality International franchises five economy-focused hotel brands: Scottish Inns, Red Carpet Inn, Downtowner Inns, Passport Inn, and Master Hosts Inns. The company offers low fees, flexible standards, and direct support for hotel owners. For more information, visit hifranchise.com, call 800-892-8405, or email sales@hifranchise.com.
Media Contact:
Gary Gobin
ggobin@hifranchise.com
770-270-9398
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