By Laura Lee Blake, ESQ., President & CEO

In 2025, AAHOA is laser-focused on boosting profitability and ROI for its members. By partnering with trusted industry leaders, AAHOA is rolling out initiatives designed to slash operational expenses and supercharge bottom lines.
Embracing Technology and Innovation
AAHOA is spotlighting cutting-edge advancements – such as artificial intelligence, automation, and seamless system integrations – that empower members to personalize guest experiences, streamline operations, and reduce costs. With a newly formed Tech Task Force, AAHOA will research and advocate for smart check-in solutions, dynamic pricing tools, and AI-driven housekeeping management. These technologies are modernizing properties to meet the ever-evolving demands of today’s travelers. AAHOA will educate its members on how to take advantage of these game-changing tools and resources to bring the “rooms of the future” to the industry.
Sustainability Initiatives for Cost Reduction
Committed to a greener future, AAHOA is working with the global Energy & Environment Alliance to have a voice in which sustainability regulations and measures might be coming to the United States and the impact they will have on hoteliers. AAHOA is further launching a Go Green program to champion sustainability while lowering costs. By implementing energy-efficient systems, water-saving measures, and waste reduction strategies, members not only reduce expenses but also boost property valuations and appeal to eco-conscious guests – all while positioning themselves for potential green funding opportunities.
Strategic Education for Profit Maximization
Informed decision-making is at the heart of profitability. AAHOA is working to develop robust educational and certification programs that focus on commercial strategies. These programs use data metrics to help members set competitive room rates and optimize online travel agency usage. These insights drive increased occupancy and higher average daily rates, enabling hotel owners to make strategic, revenue-enhancing choices.
Industry Partners & AAHOACON25 Showstopper Specials
At AAHOACON25, attendees will experience exclusive, unmissable showstopper specials and discounts from industry-leading partners. Looking ahead, AAHOA is preparing to unveil a new marketplace platform that will serve as a central hub for unbeatable partner deals on essential products and services.
AAHOA: Your Partner in Profitability
AAHOA will deliver real-world solutions that drive profitability and ROI for its members in 2025 and beyond through groundbreaking technology, sustainable practices, strategic education, and industry-exclusive specials. Join us in revolutionizing hospitality – where every innovation, every deal, and every decision is a game-changer for your success!
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