Los Angeles, CA — May 6, 2025 — Ocra, the leading provider of parking revenue management software, today announces the appointment of Chris Elliston as Chief Revenue Officer.
Elliston joins the company at a pivotal moment of rapid growth, bringing a wealth of experience in scaling businesses and leading high-performing teams within the parking and technology sectors.
Elliston most recently served as Chief Revenue Officer at ParkHub (now JustPark), where he helped lead the company to national prominence over his eight-year tenure.
In his new role, Elliston will oversee Ocra’s revenue-generating functions – including sales, partnerships, and client success – with a focus on sustainable growth.
As the company continues its upward trajectory, Elliston will play a key role in expanding Ocra’s market presence and advancing its mission to serve as a trusted, vendor-neutral partner – what the company calls the “Switzerland” of the parking industry.
“This is unequivocally the best time in Ocra’s history,” says Ethan Glass, CEO & Co-Founder, “and Chris Elliston is the perfect person to take us to the next level. We’re very excited to welcome him to our team. For years, I’ve personally known him to be an innovator and a tremendous leader. He has ‘seen the movie before’ and is uniquely qualified to execute on Ocra’s potential.”
“It’s clear to me that Ocra is a company with enormous potential to transform not just the parking industry, but adjacent industries as well,” says Elliston. “Parking is a high-margin revenue stream that, when optimized, has a significant impact on the bottom line for asset owners. I look forward to helping the Ocra team uplevel their offerings and grow their footprint.”
Prior to his parking career, Elliston has held senior leadership positions in the corporate training and e-learning space, including at Skillsoft Corporation and NYSE.
Outside of work, he serves as Chairman of the Board of Directors at the Episcopal School of Dallas and is an active supporter of the Make-A-Wish Foundation of North Texas.
About Ocra
Founded in 2019, Ocra partners with parking operators and technology companies to help asset owners optimize the yield of their parking assets and drive higher net operating income (NOI).
Its omni-channel management software empowers operators to centrally control rates and inventory across multiple parking consumer demand channels – also called “aggregators” or “parking OTAs” – and view sophisticated real-time reporting for their entire online business in one place.
In 2023, Ocra launched their revenue optimization division, Ocra CoPilot, for a sophisticated, data-driven approach to rates and inventory management for parking assets, providing an “eyes in the sky” approach for the “boots on the ground” team to achieve optimal yield.
Today, Ocra works with 50+ parking operators and 20+ hotel management groups at 500+ locations across North America. In the hotel sector alone, Ocra has generated $12.3m in incremental revenue at 45+ locations in the past 6 months (October 2024–April 2025) by selling underutilized parking inventory to non-guest customers.
The company has raised $5m to date, most recently in an oversubscribed $3.5m round of strategic industry backers co-led by MCR and Parker Technology.
For more information about Ocra, email info@getocra.com or visit www.getocra.com.
Media Contact
Sarah Becherer
VP, Marketing
Ocra
sarah@getocra.com
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