In a crowded landscape, independent hoteliers must often rely on creativity, authenticity, and strong storytelling to set their hotels apart. But even the most strategic and inventive hoteliers fall into marketing traps that waste time, money, and opportunity. Avoiding these pitfalls can strengthen an independent hotel’s brand, increase guest loyalty, and make marketing dollars … [Read more...] about 10 Marketing Mistakes to Avoid
A Ripple Effect
Sumit Dalwadi's philanthropy reverberates locally and globally By Cathleen Draper When Sumit Dalwadi visited his grandmother at her home in India as a child, he witnessed something remarkable. Often, people knocked on his grandmother’s door, seeking something to eat. She’d do more than serve them leftovers from the previous day. Instead, she’d prepare them a fresh, hot … [Read more...] about A Ripple Effect
The Declarations of Independents
Building and communicating a brand beyond the visual By A.D. Thompson Coca-Cola ties itself to nostalgia, simplicity, happiness. Apple, meanwhile, remains something of a status symbol, its cutting-edge rep still inspires loyalty that has fans lining up on new product release day. Patagonia lives and breathes sustainability, appealing to the environmentally minded. … [Read more...] about The Declarations of Independents
The Business of Belonging
Building guest loyalty through inclusive marketing By Amy King A recent Expedia study found that 70 percent of underserved travelers are more likely to plan trips when they see themselves portrayed in travel promotions. But only 15 percent of underserved travelers feel that they are authentically represented. When these travelers feel seen, they are more likely to … [Read more...] about The Business of Belonging
Who’s Prepared to Step Up?
Succession planning brings stability and peace of mind By Nick Fortuna Successful independent hoteliers built their businesses on their willingness to go the extra mile, whether it’s for guests, employees, or the reputation of their properties. But what happens when hardworking hoteliers are no longer around to provide expertise and elbow grease in equal measure? … [Read more...] about Who’s Prepared to Step Up?