Winning strategies for making the most of mega sporting events By Cathleen Draper By the time the final whistle blew on Super Bowl LX in Santa Clara, CA, one thing was certain: Mega sporting events don’t just arrive for a weekend – they reshape entire markets long before the first fan checks in. From the NBA All-Star Weekend and the MLB World Series, major sporting … [Read more...] about The Long Game
Current Issue
Beyond the Banquet
How hotels are reimagining event dining By Elsbeth W. Russell For decades, hotel event dining followed a predictable playbook: Abundance-driven buffets, plated entrées designed for speed, and service that prioritized logistics over experience. That model no longer holds. Today’s event guests – whether corporate attendees, association members, or wedding guests – … [Read more...] about Beyond the Banquet
By the Masses
Securing group bookings takes planning, flexibility, and technology By Tom Gresham Group business is the hallmark of many successful hotels, a provider of predictable revenue that fills rooms and helps operations on a variety of other fronts. However, securing that group business requires savvy sales and marketing strategies, powerful tech tools, and flexible, appealing … [Read more...] about By the Masses
Stop Babysitting One Asset
How real-time data is freeing the next generation of hotel owners By Heather Carnes The second-generation hotelier often faces a conflict their parents never had to navigate. For years, success in hospitality was tied to physical presence. Long days. Long nights. Every decision, every repair, every guest issue came through one person. Being on-site was how you protected … [Read more...] about Stop Babysitting One Asset
When the Spark Fades
Solving for employee burnout in hospitality customer service By Jennifer Lee For hospitality industry employees whose job is to deliver customer service, the pressure is always on. Holidays and other peak travel times get a lot of attention, but the workload for customer-facing agents is constant all year. Burnout among these employees is a real challenge, one that … [Read more...] about When the Spark Fades