Building a resilient booking ecosystem through both direct bookings and OTAs By Amy King For much of the past two decades, hotel distribution strategy has been framed as a tugof-war. On one side stood online travel agencies (OTAs), powerful demand engines with global reach but also rising commission costs. On the other side sat direct bookings, prized for their … [Read more...] about Striking Balance
Current Issue
Experience Necessary
Today's travelers seek stories to write home about By A.D. Thompson San Antonio is itself an immersive destination: Rich history and iconic attractions and a slower paced, yet “big city” feel, wrapped inside a colorful mixed-bag of culture – Mexican, Spanish, German, all of it playing a role in the foundation of a very American, very Western, and very Texas vibe. … [Read more...] about Experience Necessary
So Long, Siloed Systems
AAHOA’s partnership with Mews equips members with a unified property management system By Cathleen Draper Hotel owners have long relied on fragmented legacy systems, and the hospitality industry as a whole lags behind others in adopting modern technology. Disconnected and outdated technology forces hoteliers into a system of stagnation – eroding profit, weakening rate … [Read more...] about So Long, Siloed Systems
The Big Picture
Total revenue management in an era of margin compression By Dan Rama The hospitality industry faces a fundamental economic challenge: Labor costs continue rising while room revenue growth struggles to keep pace. For hoteliers navigating this squeeze, the traditional focus on RevPAR alone is no longer sufficient. A growing number of properties are embracing Total Revenue … [Read more...] about The Big Picture
Hidden Costs
Siloed systems slow hotels down – and alignment matters more than ever By Sulagna Goswami Today, technology sits at the center of hotel operations. Reservations, revenue management, housekeeping, maintenance, accounting, and almost every department depend on digital tools to get the job done. But for many hotels, those tools don’t actually work together. They are … [Read more...] about Hidden Costs