How hotel loyalty programs are evolving to meet new guest wants and drive direct bookings By Cathleen Draper Hotel loyalty programs have long operated on a simple promise: Stay often, earn points, get a free night. But that model is rapidly evolving to something more nuanced – and more competitive, and guests are latching on. According to CBRE, loyalty program membership … [Read more...] about The New Hotel Loyalty Playbook
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Efficiency Proficiency
Today’s smart tech, via the Internet of Things, is taking savings to the next level By A.D. Thompson The guest-facing side of the Internet of Things (IoT) is sexy. Lights that dim on command. Keyless entry. Asking Alexa to arrange for room service. Your guests love it. But, for hoteliers, sexy is toilets that don’t leak. Operational costs, just like everything … [Read more...] about Efficiency Proficiency
From Keywords to Conversations
How GEO is driving hotel discoverability By Romal (RJ) Jayswal For decades, the hospitality industry has operated under a predictable digital playbook: Search Engine Optimization (SEO). Location, brand, and price were the key ingredients of guest discovery. Hotels fought for the top spot on Google, obsessing over keywords like “Best Hotel in Austin” and competing for … [Read more...] about From Keywords to Conversations
The 2026 Power Move Hotels Leaders Can’t Ignore
All-in-one operations platforms turn fragmented workflows into a single, synchronized engine By Scott Schaedle There’s a hard truth most hoteliers don’t want to admit out loud: Their properties don’t have technology problems; they have fragmentation problems. Too many systems, logins, and platforms that don’t talk to each other. Too many “best-in-class” point solutions … [Read more...] about The 2026 Power Move Hotels Leaders Can’t Ignore
Work Smarter, Not Harder
The tech that gives independent hotels more freedom By Aaryan Patel & Jin Laxmidas For independent hotel owners, technology should not be about chasing every new trend. It should be about solving the problems that quietly drain time, money, and guest satisfaction every day. A new system is only valuable if it gives the owner more control, reduces unnecessary … [Read more...] about Work Smarter, Not Harder