Building and communicating a brand beyond the visual By A.D. Thompson Coca-Cola ties itself to nostalgia, simplicity, happiness. Apple, meanwhile, remains something of a status symbol, its cutting-edge rep still inspires loyalty that has fans lining up on new product release day. Patagonia lives and breathes sustainability, appealing to the environmentally minded. … [Read more...] about The Declarations of Independents
Independent Hoteliers
Who’s Prepared to Step Up?
Succession planning brings stability and peace of mind By Nick Fortuna Successful independent hoteliers built their businesses on their willingness to go the extra mile, whether it’s for guests, employees, or the reputation of their properties. But what happens when hardworking hoteliers are no longer around to provide expertise and elbow grease in equal measure? … [Read more...] about Who’s Prepared to Step Up?
Gone Independent
A moment with AAHOA's Independent Hoteliers Committee members By AAHOA Staff AAHOA’s Independent Hoteliers Committee represents independent hoteliers across the nation, helping to shape strategies and drive innovations that support independent owners and those seeking to strike out on their own. We sat down with two committee members to learn more about the advice that’s … [Read more...] about Gone Independent
Make Your Voice Heard
The value of advocacy for independent hoteliers By Aaryan Patel and Jin Laxmidas Independent hoteliers represent entrepreneurial resilience, community engagement, and personalized guest experiences that branded chains often cannot replicate. Yet, despite their contributions, they often face outsized challenges – particularly when navigating legislation, regulatory … [Read more...] about Make Your Voice Heard
From Pioneers to Hoteliers
Preserving the legacy of Asian American hotel owners By AAHOA Staff Independent hoteliers are the backbone of our industry, and their story is inseparable from the legacy of the early Asian American Indian pioneers who first carved a path into hospitality. These families arrived in the United States with few resources but an extraordinary work ethic. They purchased and … [Read more...] about From Pioneers to Hoteliers